Ghanaian Afrobeats star Sista Afia has publicly declared she will be re-evaluating her level of support for fellow musicians following what she perceives as a lack of reciprocation for her latest release. In a candid statement, the “Jeje” hitmaker expressed her disappointment that several colleagues failed to share her new song, leading to her decision to limit future promotional efforts for others.
“I’ve always been one to readily support my brothers and sisters in the industry, sharing their music, attending their events, and showing them love,” Sista Afia stated in an interview. “But recently, I released a new track, and I was quite surprised that a number of people, some of whom I’ve actively supported in the past, didn’t extend the same courtesy. It feels like my efforts haven’t been valued, and honestly, it hurts.”
Sista Afia refrained from naming specific individuals, stating that the message was intended for those who recognized themselves in her statement. She emphasized that while she believes in the power of unity and collaboration within the Ghanaian music scene, she also expects a certain degree of mutual support.
“I’m not asking for the world,” she explained. “Just a simple share or a post would have been appreciated. It shows you appreciate the hustle and the work someone puts in.”
This stance marks a shift for Sista Afia, who has built a reputation for being a vocal advocate for her fellow artists. The unexpected development has sparked conversation within the industry.
“It’s a tricky situation,” commented one industry insider, who asked to remain anonymous. “On one hand, artists have the right to promote their music as they see fit. On the other hand, mutual support is essential for the industry to grow. This could be a wake-up call for some artists to be more mindful.”
Fans have also weighed in on social media, with many expressing sympathy for Sista Afia and condemning what they see as a lack of support from her peers. Others have cautioned against creating a culture of obligatory reciprocation, arguing that authentic support should stem from genuine appreciation, not obligation.
It remains to be seen how this declaration will impact the dynamic within the Ghanaian music scene. However, one thing is clear: Sista Afia’s message is a frank reminder that even in the collaborative world of music, the value of reciprocal support is not to be underestimated.
As for her new song, Sista Afia has vowed to continue to promote it, relying on her strong fan base and organic growth. She has also stated that she remains committed to her music and will continue to create and share it with the world. The incident appears to have hardened her resolve and fuelled her determination to succeed, regardless of external validation.
